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I recently received this video from Advertising Age, in which Emily Riley, a senior analyst for Forrester Research, suggested that Generation Y may want to be behaviorally targeted for adverts. Riley suggested that a site be created where Generation Y can opt in or opt out of specific advertisements. …continue reading “Spend Your Marketing Dollars on the RIGHT Gen Y Consumers” › Check out Jet Blue’s new campaign - http://jetblue.com/deals/welcomebigwigs/ Its been called, clever, tongue-in-cheek, risky, funny and smart. I say – Right On! – again- to a company that never plays it safe and yet somehow is always on target. …continue reading “jet blue helps us laugh through the pain and may just sell some tickets” › I am the quintessential Gen Y’er! The past 5 years of my life have been meticulously chronicled on Facebook, I believe text messaging is a totally acceptable means of keeping in touch – with everybody, I catch all of my favorite shows online and commercial free, I am constantly multitasking and I am determined to somehow make the world a better place – and I will. I am the quintessential Gen Y’er. …continue reading “5 ways to view and love Gen Y” › As TPN continues to forge ahead in event technologies, my interest in the subject all together has peaked; but maybe not in the way you might think. What most interests me, is the way people learn and how technologies tap into individual styles of learning. …continue reading “the characteristics that unite generations” › |
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