Check out Jet Blue’s new campaign - http://jetblue.com/deals/welcomebigwigs/
Its been called, clever, tongue-in-cheek, risky, funny and smart. I say – Right On! – again- to a company that never plays it safe and yet somehow is always on target. Of course they don’t expect that the executives they poke fun at are going to line up to buy tickets – but the rest of us will.
Here’s a taste of their tone…
“On JetBlue, we give you unlimited snacks and sodas for free. We want to repeat that. FREE. Our blue potato chips are not a government bailout and there are no strings attached.”
“Fares That Won’t Give the CFO a Conniption
JetBlue’s fares start at very low prices. Let’s just say, they’re way, way, way less than the $5300 an hour you used to pay for your private jet. Now, in exchange for these shareholder-friendly prices, you’ll have to share the plane with strangers. Just think of it as jetpooling, only we find the other people for you.”
Rock on Jet Blue – I think this campaign has the power to keep people traveling and provides needed relief to the clutter of downers and crappy campaigns that pretend to know us…here’s what others had to say
http://adage.com/garfield/post?article_id=134782 get your dose of Bob Garfield sarcasm here (where I go when my dear old Dad isn’t free to take my call) with as much love and zeal.
http://www.brandweek.com/bw/content_display/news-and-features/promotion/e3i83b3be812614cf998db0785052f378f5 from brand week and New York Times
PS. The clutter of “downers” there is one exception - All State Insurance’s new serious campaign on what really matters – nailed it – that campaign is perfect. Perfectly timed, perfectly brand consistent and dead-on target. I can’t help but think of Dennis Haysbert as Present David Palmer from 24 – but somehow he is both David Palmer and putting you in good hands. I don’t know – I feel safer just listening to him. Thank you Mr. President…um…Dennis.