TPN Blogs

All hail the rise of the spoiled child. “Nowism” defined as “a lifestyle, as well as a way of life”, is spreading its way through demographics faster than the Zu Zu Pets craze came and went. Gen Y was considered to be the stake holder in nowism behavior but the steady adoption of on-demand technologies by Gen-Xers and  Baby-Boomers is quickly sprouting a whole new crop of immediate gratification consumers. Why wait when there is instant gratification, information, relaxation, play, conversation…you get the point. Is this a good thing for XM? Progressive XM agencies look at it like a truth, and dare to meet customers when they want. …continue reading “don’t care how – i want it now!” ›

Woop – woop! We won! Last night, in the city that never sleeps, John Vadino shared the glory with Boeing’s BCA Communications team, in accepting the PRSA Silver Anvil award for the 787 First Flight, events category.

TPN was a key producer in the planning of this award-winning event. Most noteably was our delivery of the First Flight webcast – which is available on-demand here: http://787firstflight.newairplane.com/ffindex.html

“There was literally a team of hundreds of volunteers who created a memorable event worthy of the 787 Dreamliner. It was an honor to have led the team that planned and delivered this event. Those who attended first flight in person or watched it on the web will never forget the rush of emotion when that airplane left the ground and became airborne. It was a great moment for Boeing, for our customer, our partners and employees – for our entire industry.” ~ Yvonne Leach of 787 Program Communications

First Flight Facts: More than 1 million viewers watched the live webcast of take off and landing. Tens of thousands of people attended the takeoff in person. This was the first BCA first flight that included a hosted webcast. Planning for the event started more than a year in advance.

Silver Anvil Facts: The Silver Anvil Awards are presented annually to organizations that have successfully addressed contemporary issues with exemplary professional skill, creativity and resourcefulness. Entries are evaluated for their strategic nature of public relations programs using four key components — research, planning, execution and evaluation. This year, 126 finalists were selected from a record 893 entries. The Silver Anvils and Silver Anvil Awards of Excellence are presented, as well as the Best of Silver Anvil and Public Relations Professional of the Year.

PRSA Link for More Information: http://www.prsa.org/Awards/?utm_source=prsa_website&utm_medium=top_nav&utm_campaign=intelligence_awards

It was so fun on Saturday to see the DWC team in action. Here are some pics of the crew behind the scenes at the Compassionate Seattle: It’s Up To Us event. These photos are from just before launch, about 30 minutes to show. …continue reading “behind the scenes at CAN” ›