By rachaelhg, on March 19th, 2010
Two years ago, I hated Facebook. It seemed like everyone I knew LOVED it, why? I hated feeling that my relationships were hanging on by the thread of a post. I hated the lack of intimacy. I hated having another “channel” I had to keep up with. Hated “putting my self out there”. Truth be told, those things still bother me. But Facebook is winning me over. …continue reading “Facebook, the long road to loyalty and soon…shopping” ›
By rachaelhg, on March 18th, 2010
“You are what you do”…a wonderful, thought provoking and totally intimidating truth. Now suppress regrets and think of it this way – “you are what you do – from this day forward”…then we can move on with this blog effectively…
Answer the question – “If you ran the world, what would you do?”
Walk yourself through an action plan and then you may find yourself asking the inevitable – how do I pay for this?
Marketing veteran Cindy Gallop and software developer Wendell Davis’ take you a long way to answer with the creation of If We Ran the World http://ifwerantheworld.com/.
Described as a crowd sourcing project to better the world, If We Ran the World, has the ability to match corporations and causes. After years crafting Sponsorship packages “the old fashioned way” – well this makes me really really wish I’d thought of it first! …continue reading “If We Ran the World” ›
By Megan West, on March 12th, 2010
One of social media’s newest apps is called Bubbly, rolling out in India, Japan and Brazil and boasting about 100 million users. Gaining around 500,000 users in 4 weeks after some of India’s biggest Bollywood stars began using it, this service is said to work like Twitter, except users send audio messages instead of texts.
One of the arguments of whether or not this will be successful is if people find it easier to text or to listen. There are comments in the link supporting both sides, but my first reaction after reading the article was not that I’d prefer to text or talk, but how in the world I’d keep up with yet another social network, should Bubbly make its way to the U.S.! Keeping up with the main 3 (blogging, Twitter, Facebook) that most companies participate in takes enough time. Add to that that Bubbly requires the user to pay to listen to the sent audio message, and I don’t see it being a successful long term media channel, but a short fad that people may try a few times.
http://adage.com/globalnews/article?article_id=142752
By Megan West, on April 8th, 2009
Yes, I watch too much Star Wars, but I couldn’t resist the title. Read the article below and you’ll see why. In it, the author talks about his disappointment after finding out that author John Grisham was a phantom Facebooker. …continue reading “the phantom menace” ›
By Rachael Hutchins Granata, on March 25th, 2009
I still remember the first tape my best friend – could have been boyfriend, but it never happened friend – made for me with the feature single by Elton John that was henceforth “our song”. (you can actually see the two of us on my Facebook page – ready for the ring dance in 10th grade having a Napoleon Dynamite “I like your sleeves” moment …me being the nerd not him he was actually popular and super cute, but anyway…trying to get to the point…)
Swedish agency “Daddy” created a Facebook app for Telia (an online music store). …continue reading “facebook’s new sugar daddy…” ›
By Nadine Haija, on February 27th, 2009
I am the quintessential Gen Y’er! The past 5 years of my life have been meticulously chronicled on Facebook, I believe text messaging is a totally acceptable means of keeping in touch – with everybody, I catch all of my favorite shows online and commercial free, I am constantly multitasking and I am determined to somehow make the world a better place – and I will. I am the quintessential Gen Y’er. …continue reading “5 ways to view and love Gen Y” ›
By Rachael Hutchins Granata, on February 19th, 2009
Savvy marketers have been ready for the shift from consumerism to generosity for months – but I don’t think anyone could have predicted how aggressively these campaigns would be embraced. Starbucks is proving their genius once again with their own give vs. get campaign: http://adage.com/article?article_id=133988 …continue reading “power to the people hang on…” ›
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