Gen Y | TPN Blogs

Spend Your Marketing Dollars on the RIGHT Gen Y Consumers

By Nadine Haija, on April 1st, 2009

I recently received this video from Advertising Age, in which Emily Riley, a senior analyst for Forrester Research, suggested that Generation Y may want to be behaviorally targeted for adverts. Riley suggested that a site be created where Generation Y can opt in or opt out of specific advertisements. …continue reading “Spend Your Marketing Dollars on the RIGHT Gen Y Consumers” ›

5 ways to view and love Gen Y

By Nadine Haija, on February 27th, 2009

I am the quintessential Gen Y’er! The past 5 years of my life have been meticulously chronicled on Facebook, I believe text messaging is a totally acceptable means of keeping in touch – with everybody, I catch all of my favorite shows online and commercial free, I am constantly multitasking and I am determined to somehow make the world a better place – and I will. I am the quintessential Gen Y’er. …continue reading “5 ways to view and love Gen Y” ›