By rachaelhg, on March 18th, 2010
“You are what you do”…a wonderful, thought provoking and totally intimidating truth. Now suppress regrets and think of it this way – “you are what you do – from this day forward”…then we can move on with this blog effectively…
Answer the question – “If you ran the world, what would you do?”
Walk yourself through an action plan and then you may find yourself asking the inevitable – how do I pay for this?
Marketing veteran Cindy Gallop and software developer Wendell Davis’ take you a long way to answer with the creation of If We Ran the World http://ifwerantheworld.com/.
Described as a crowd sourcing project to better the world, If We Ran the World, has the ability to match corporations and causes. After years crafting Sponsorship packages “the old fashioned way” – well this makes me really really wish I’d thought of it first! …continue reading “If We Ran the World” ›
By Megan West, on April 8th, 2009
Yes, I watch too much Star Wars, but I couldn’t resist the title. Read the article below and you’ll see why. In it, the author talks about his disappointment after finding out that author John Grisham was a phantom Facebooker. …continue reading “the phantom menace” ›
By Nadine Haija, on April 1st, 2009
I recently received this video from Advertising Age, in which Emily Riley, a senior analyst for Forrester Research, suggested that Generation Y may want to be behaviorally targeted for adverts. Riley suggested that a site be created where Generation Y can opt in or opt out of specific advertisements. …continue reading “Spend Your Marketing Dollars on the RIGHT Gen Y Consumers” ›
By Rachael Hutchins Granata, on March 24th, 2009
You can feed and care for digital dogs – so why not fish? …continue reading “fishy media…” ›
By Martin Christoffel, on March 3rd, 2009
The value of design process thinking:
Opportunity, Analysis, Solution, Implementation, Experience.
Today’s economy provides incredible opportunity. Clients are in need of smarter ways of attracting customers, of communicating messages, telling their stories, and standing out. Not all opportunities require the same solution, either. A large corporate event may have once been the norm, where today a webcast will suffice. Yet opportunity may extend deeper than a single point of attack. One question to ask is, “Where do we find opportunities?” A better question may be, “How do we create opportunities?” …continue reading “the value of design process thinking” ›
By Nadine Haija, on March 3rd, 2009
Last week I got an email publicizing a launch party for 303Grand, a Brooklyn-based retail store. While normally I would delete an advertisement concerning a storefront 3,000 miles away, something caught my eye. This wasn’t just your average boutique; this was a revolving storefront that housed every medium from visual and performance art to workshops and clothing. Each medium is given 3 days within the venue before the next scheduled storefront change. …continue reading “303Grand” ›
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