Skype is all the hype
OoVoo’s picking up streams
Dynamic Webcasting transforms events
WooMe makes dating a breeze
A Cisco research report that came out last summer estimated “video communications will increase ten fold from 2008-2013. And so far, their predictions are real – which has Marketers brushing up on the ‘humanizing’ side of their brands. While the implications for advertising are immense, to me, the more interesting story is how new video technologies are changing market research.
How often have you left a focus group (that you shelled out thousands of dollars for) and wondered…How many people in that room were lying? Who was trying to impress? Who was honest? We’re humans after all and are programmed to perform, even those of us with very little tact. Meanwhile video chats are recordable and capture people when and where they are most comfortable – their homes. That’s not to say people aren’t “on” when the camera starts rolling, but researchers can look beyond what they are wearing or the bag they are carrying and, for example, see the products in their home. Companies who were savvy enough to get a foothold like QualVu http://www.qualvu.com/ reap the market research revenues as well as the advertising revenues – making the investment sing to the tune of 90% revenue. Video chat has provided research marketing with the sweet spot of quantity, quality and revenue!