Boeing 7E7 Press Release

A dramatic introduction of the new Boeing 7E7 Dreamliner. “A new airplane, for a new world, a new century, a new experience.”

The announcement, made on the 100th anniversary of the Wright brothers historical first flight, was the perfect opportunity for TPN to create a dramatic historical retrospective of flight.

The 100′ video wall created a personal experience for the audience as the plane seemingly flew right into the theatre.

The Boeing 7E7 Announcement and press conference captured more than 140 US news articles.