Microsoft Global Exchange 2006

MGX is Microsoft’s largest annual event with over 12,000 attendees.

A dynamic camera background was created with a gigantic LED wall. The multi-faceted scenery provided both a dominant stage presence and a convenient way to instantly change video imagery created by PBJS.

A thrust stage was introduced in 2006 to create a close connection between the presenting executives and the audience.

An important feature of the stage was the white reflective floor. This dynamic look added depth to the stage and reflected the visual imagery on the LED walls. There wasn’t a bad camera shot in the room.

On day two, the black and white motif remained but the black silhouettes were reversed to white. This provided a visual differentiation between the two event days.

2007 Event Design Awards
Bronze Winner
Designer: Martin Christoffel