Microsoft Xbox at Superbowl XLVI
For Superbowl XLVI, Xbox had a 20 x 40 sq. ft. exhibit inside the Indianapolis Convention Center as part of the “NFL Experience”, offering Kinect gaming stations. The second area was the Vortex Dome, located at the Conseco Fieldhouse, and part of the NFL Village located outside the Convention Center.
Attendees were invited in to the heated dome and encouraged to test out the available games. The dome had projection both inside and outside, displaying the Xbox logo as well as moving graphics. A third venue space at the JW Marriott featured Kinect gaming stations for a media event with Drew Brees and a group of school kids to promote the partnership between Xbox and the NFL Play 60 initiative.