NCsoft at E3 2003

“You have to have booths that let you sit and play the game!”

Logos, lighting, and corporate colors were strategically placed to give each game equal billing, while making it clear that NCsoft was the parent brand.

The space included 6 game pods with demo areas on each side, 18 custom made sculptures, 6 live characters, and 72 gaming stations.

By understanding each individual game brand, TPN was able to shape a series of exhibit experiences that provided the right amount of focus and attention to each unique game property.

Comfortable chairs made for a welcoming, open environment and design approach that supported NCsoft’s gaming community-focused brand.