On Monday, Sept. 21, Microsoft and Bungie hosted a chartbuster launch event at Experience Music Project/Science Fiction Museum to celebrate the launch of “Halo 3: ODST,” the latest installment in the global phenomenon video game franchise. The Xbox Experiential Marketing Team asked TPN to produce a fun, hi-energy design and production for their party; kicking off the midnight release.

A thousand gamers lined the block to be the first to play. Upon entering guests got even more than they bargained for with a jaw-dropping event design that truly felt like a living brand.

TPN managed the entire event including the immensely popular 36 kiosk play-off area. Another event highlight was the Q & A with developers of the game. The internet exploded with blogs about these developer sessions before the event even closed.

Not surprisingly the party drew a lot of diehards. Some fans came outfitted as live action figures, the Master Chief or ODST. Young Ben won the best costume.

Bungie staff and Xbox developers helped with poster signings. The Bungie posters were on sale with proceeds benefitting childsplay charity.

The creative was totally in keeping with the game – including colors, video graphics and use of graphics throughout the venue. The EMP and Science Fiction Museum proved the perfect setting for this show, with ideal lighting and room for TONS of interactive stations – 36 Firefight stations and 4 Campaign stations.

This event proved that there is nothing like the first time one tries a video game.