Progressive is a company that specializes in high-quality cooking utensils and tools. TPN was tasked with creating a booth that would bring retail into the exhibit environment, and promote Progressive’s brand rollout. The large booth could be accessed from two sides and included two meeting areas, a large storage area, and two active demo areas in which live cooking demonstrations took place. Some of the featured products could be bought in the retail area of the booth. Brand graphics were printed on scrim fabric to make the booth accessible and easy to see into. Utensils were displayed on the walls of the booth, to promote the brand and push the products.
The show was a great success and inspired repeat events in the future.