T-Mobile My Touch Launch

TPN helped T-Mobile launch their newest phone—the MyTouch, with a “buzz-build” event and press launch in New York. We put our heads together with the creative team at T-Mobile to concoct an interactive experience that showcased the versatility of the product. We also showcased our flexibility by contributing to every part of the event from the sets, lighting and branded signage to the installation of plasma TVs. Our Technical Director produced the content which played on the screens during the event.

At the after party, key media personnel and VIP experienced MyTouch via six different interactive consumer lifestyle zones. Each area was equipped with wireless, GPS, and video playback displays which allowed participants to touch.

Read about the MyTouch and the launch here: