The second largest corporation in its industry, Technogym is an Italian company manufacturing high-end gym equipment. At this year’s International Health, Racquet and Sportsclub Association (IHRSA) show held in San Diego we helped Technogym create a new experience exhibit.
The exhibit was 10,000 sq. ft., used 1,500 ft. of truss and a quarter million watts of electricity. The exhibit design showcased the Technogym brand and created a draw. Once inside attendees were invited to use a variety of Technogym equipment.
The client summed up this exhibit perfectly in one word: Bellisimo!