The Shops at the Bravern Sightings
From concept to delivery, TPN, working in sync with The Bravern marketing team, engineered a PR stunt to bring Bravern fashion to where people shop, eat and thrive. Over three consecutive weekends, we hit the streets with six models donning upcoming trends.
Clients Tory Burch, Wolford, and Anthropologie took to the streets promoting the Grand Opening of The Shops at the Bravern, the new luxury fashion destination now open in downtown Bellevue. Trailed by a photographer and videographer, models dropped in on some of Seattle’s busiest locations. The models drew attention by pulling up in eye-catching transportation including Carter Volkswagon’s new eco-friendly VW convertible Beetles and a pumpin’ Hummer limo. These sexy brand ambassadors were also friendly and brand savvy, comfortable talking about the brands, the looks, and the grand opening.
Thanks to a little Twitter magic social networks buzzed with pics, tweets and retweets. Seattle magazine posted videos and photos of the models on SEEN. Movin’ 92.5 polished off this victorious campaign with a microsite and radio campaign.
Special thanks to all our partners including Carter Volkswagen, Team Photogenic, Promotion Arts, Gruman & Nichols PR, Eastman Strategies and those amazing brands we love Tory Burch, Wolford and Anthropologie!