Xbox at Comic-Con 2011
TPN provided production management services for not one, but five programs for Xbox at Comic-Con: The Xbox Lounge at the Hard Rock Hotel, Xbox Booth at the Convention Center, American Chopper Reveal at the Hard Rock Hotel, Media Showcase at the Hard Rock Hotel, and Nerd HQ at Jolt’n Joe’s.
Designed by Norm Spencer, the Booth at the Convention Center was a 20×20 featuring ten Gears of War 3. Xbox hostesses greeted attendees and also highlighted the other Xbox events happening outside the convention center. The Edge Room at the Hard Rock was media exclusive on Friday night and then opened up more Xbox and Kinect titles for fans. The American Chopper Reveal publicized a Gears of War 3 custom motorcycle designed by Paul Teutual Jr., the star of American Chopper.
A couple blocks deeper into the Gaslamp neighborhood in San Diego, Jolt’n Joe’s stood out as the place to party. Zac, a loyal Xbox fan, teamed up with Xbox and TPN to provide several game stations at his NERD HQ game lounge.