Samsung Global Roadshow

For Samsung’s premiere press event, TPN created an exciting, yet sophisticated environment where seasoned journalists could get face-to-face with Samsung’s technology. The Guggenheim Museum was selected because of its unique ability to convey the spirit of Samsung’s products and people: inspired, passionate, visionary, and artistic.

From floor to ceiling, TPN managed the entire event, including talent, costuming, lighting, décor, content, graphics, multimedia, scripting and messaging. Every element was strictly held to Samsung’s initial creative vision, creating a clear, consistent audience experience throughout the entire evening.

The sensory experience began as guests approached the entry door. TPN produced multimedia presentations for the vestibule area and sunken portals along the entry walkway where guests could explore Samsung product exhibits in a fun, hands-on environment.

For the keynote presentation, TPN partnered with Charlie Watts to produce two video openers, each with original music. TPN scripted executive presentations, insuring language translation and messaging was accurate. Following the keynotes, guests were moved upstairs to the stunning, four-story rotunda for a fashion show and dinner.