The Boeing Company 777-300ER Launch

To celebrate Boeing’s newest one-of-a-kind plane, TPN created a one-of-a-kind reveal featuring 50 foot fabric panels. Each panel dropped in time with the musical score, revealing the airplane to more than 7,000 people and web cast audiences all over the world. A first of its kind for Boeing.
The Boeing Company 777-300ER Launch
The Boeing Company 777-300ER Launch

From floor to ceiling, TPN managed the entire event, including talent, costuming, lighting, décor, content, graphics, multimedia, scripting and messaging. Every element was strictly held to Samsung’s initial creative vision, creating a clear, consistent audience experience throughout the entire evening.

The sensory experience began as guests approached the entry door. TPN produced multimedia presentations for the vestibule area and sunken portals along the entry walkway where guests could explore Samsung product exhibits in a fun, hands-on environment.

For the keynote presentation, TPN partnered with Charlie Watts to produce two video openers, each with original music. TPN scripted executive presentations, insuring language translation and messaging was accurate. Following the keynotes, guests were moved upstairs to the stunning, four-story rotunda for a fashion show and dinner.

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