T-Mobile G1 Press Conference

OBJECTIVE
Create a high-profile international press launch for T-Mobile’s G1, the world’s first-ever android phone.
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference
T-Mobile G1 Press Conference

SOLUTION
Working closely with T-Mobile, TPN created a press experience that generated worldwide buzz by demonstrating both the capabilities of this revolutionary new phone and the team behind it. TPN produced a sizzle reel highlighting product features and a fun behind-the-scenes video that gave the world a glimpse of G1 application developers in the field. To provide the press an opportunity to meet developers and experience the new phone firsthand, TPN also created a product fair featuring the application development teams. These experiential tactics paid off, resulting in thousands of media mentions around the world.

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