NCsoft at E3
Logos, lighting, and corporate colors were strategically placed to give each game equal billing, while making it clear that NCsoft was the parent brand.
The 12,000 square-foot space included 6 game pods with demo areas on each side, 18 custom made sculptures, 6 live characters, and 72 gaming stations.
By understanding each individual game brand, TPN was able to shape a series of exhibit experiences that provided the right amount of focus and attention to each unique game property.
Comfortable chairs made for a welcoming, open environment and design approach that supported NCsoft’s gaming community-focused brand.