TOYOTA-UNITED Pro Cycling Team
The new American Pro Cycling team Toyota – United arrived on the racing circuit in style with their new touring display.
In a sea of simple, white 10 X 10 pole tents, Team Toyotoa – United stood out from the crowd with their distinctive and uniquely shaped Optidome structure with entrance tunnels, and bold graphics.
Kiosk stations provide an immersive experience for guests. Users can learn more about the Team or sign up for team membership.
Custom tunnels provide a welcoming entrance so festival goers are easily drawn into the space. They also add to the distinct shape of the tent and create additional display areas for product and graphics.
Team Toyota-United not only had a unique and fresh approach to their display that day but also won the race.