JCB wanted a presence at ConExpo that would live up to their existing global brand, draw record breaking traffic, create leads and wow the heavy equipment industry. We were honored to take on the challenge.
TPN designed and built a 50,000 square foot exhibit on which sat a stunning 33,000 square foot, three-story pavilion!
This temporary structure was up for 5 days and 5 days only, making it one of the largest temporary structures of its kind ever built, at any tradeshow, in the USA.
Upstairs was a gorgeous sponsor studio where potential clients and JCB VIP’s could wine, dine and watch the outside entertainment from floor to ceiling glass windows.
JCB enjoyed the return on this effort with a record number of sales leads, national press recognition and a powerful brand extension.