ITL and JCB Power Systems, ConExpo
ConExpo is the largest construction industry tradeshow in North America with nearly 120,000 attendees for the 2011 show. With over 2,400 exhibitors, the 2011 ConExpo exhibit space was the second largest in the show’s history. ConExpo maintains a large global reach with attendees at this year’s show representing more than 150 countries, and seven of the exhibit pavilions were international.
The JCB and ITL space was designed to efficiently use the space while allowing each brand to have a distinct unfiltered presence. TPN negotiated with ConExpo Show Management to secure the (joint) exhibit space on behalf of the client, placing them front and center at one of the main entrances to the exhibit hall for maximum brand impact. Using their existing exhibit from the previous ConExpo (saving the client bucks), TPN worked with JCB’s in-house DesignWorks to revitalize the look, with an all encompassing vinyl graphics wrap and updated corporate logos. TPN’s Allison DeLeone and Angie Hopkins were the Account/Lead Project Manager and Project Manager, respectively.