Picture this. You’re walking through your event space weeks in advance, testing out signage placement, arranging seating, staging, equipment, branding, ensuring every angle is captivating. You experience the entire attendee journey before anything is conceptualized, printed, ordered, delivered, or built. At TPN, we're harnessing the power of Digital Twin Technology to revolutionize event planning and execution, which enables you to visualize and customize every detail of your event, from attendee flow and venue layout to equipment specifications, design elements, and directional signage placements…all in a virtual environment from the comfort of your computer.
Because Digital Twin technology creates virtual replicas of physical spaces and processes that can be manipulated in real time, its advantages extend to every facet of event planning and execution:
- Venues: Test out different layout configurations to identify the best use of space and simulate attendee movement to optimize the flow of people through the venue. This allows you to design intentionally with smooth transitions between different areas.
- Event Planners: Save time and reduce travel expenses by virtually touring and assessing venues. During your virtual site visits, you can collect and analyze data to make better informed decisions about venue selection, layout and logistics for a smaller group to build from at the site visit.
- Registration Management: Design and test various check-in approaches to identify and eliminate bottlenecks and ensure a frictionless registration process for attendees.
- Creative Teams: Push the boundaries visualizing design elements you’ve always wanted to try in real-time, collaborate and make adjustments on the fly.
- A/V and Production Companies: Simulate technical setups, talk through sight line issues, plan paths from the loading dock and walk through each layer of the production with the teams in the space before you ever go onsite.
TPN isn’t new to the metaverse; we've been building experiences in virtual environments for several years now. While industries like medical, automotive, manufacturing, and retail have already started leveraging this approach, its adoption in the event industry is recent. TPN has been creating unforgettable event experiences and setting new standards for event production for over 30 years, and we’re leveraging that with our deep passion for technology to usher in this new frontier.
